Encryption is one of our main basic features which actually makes "white labeling" possible.
- How does it work?
Normally you receive site_id, zone_id (whatever_id) from the traffic source and pass it to your clients "as it is" for further optimization.
Such transparency is appreciated by advertisers because this also means that they can use your IDs for their own internal mediabuying, which is obviously bad for you.
We developed Encryption methods for your variables in order to prevent such issues. Trackerry receives site_id (let's say "123456"), processes encryption according to your settings and instead of "123456", client receives something like "johndoe156asd3d4". Stats will show both actual site id and encrypted, so you can easily optimize your campaigns without revealing real variables.