• ID    Identification number of campaign, traffic source, offer, lander, advertiser, template.
  • Imps    Shorten Impressions - click from a banner or view pop-under
  • LP clicks    Clicks in your LP
  • LP CTR (%)    Click Through Rate on your Landing page. It is percentage value calculated as follows: LP CTR = clicks / LP clicks * 100
  • LP CR (%)    Conversion Ratio on your LP. This is the percentage of positive results in any process compared to the general indicators for a certain period of time. LP CR = Conversions / LP clicks * 100
  • Conv    Shorten Conversions is a targeted action paid out by the affiliate network in major cases.
  • CVR (%)    Stands for Conversion Ratio, and shows you how effective your marketing campaigns are at converting clicks to sales. CVR = Conversions / Total Clicks X 100
  • Rev ($)   Revenue - offer payout
  • Cost ($)    Campaign cost
  • Profit    Is a measure of the campaigns’ profitability, standing for the difference between revenue and costs. Profit = Revenue - Cost
  • ROI    Return On Investment. ROI = (Revenue - Cost) / Cost * 100%.
  • CPM    Cost per mile
  • CPC ($)    Cost per click. CPC = cost / clicks
  • RPA ($)    Revenue per action. RPA = revenue / conversions
  • RPC ($)    Revenue per click. RPC = revenue / clicks
  • CLPC ($)    Cost per LP click. CLPC = cost / LPclicks
  • RLPC ($)    Revenue per LP click. RLPC= revenue / LPclicks
  • Geo    Country 
  • Referrer    Link referrer
  • User agent    Browser, device, and other info